OVERVIEW
The brand needed a fresh look that better reflected its trustworthiness, professionalism, and the services the company offers. The website was also reorganized with helpful content and local keywords to make it easier for people to find the brokerage when searching for mobile homes in San Jose and the Bay Area.
PLATFORM
The redesigned website offers a more intuitive browsing experience through simplified navigation and clearer visual hierarchy. Four main navigation tabs, including Home, About Us, FAQs, and Mobile Home Parks, which help visitors easily find the information they need.
I also refined the website copy to better communicate the company's services, making key information easier to scan and understand while supporting SEO/AEO efforts.
Key Takeaways
Restructured navigation and page hierarchy around real user goals, increasing efficiency.
Color systems, clear copy-writing, and consistent visual language across a full site.
Structured, answer-ready content built for both search engines and AI.
