1 month
Challenge: Translating the subject’s key ideas into engaging motion graphics while preserving the brand’s visual language and overall consistency.
Solution: Studied Fujifilm’s products and brand identity, then used the actions Zoom, Rotate, and Click as the foundation for the concept. Bold kinetic typography and dynamic visuals helped communicate the experience of photography while maintaining a strong connection to Fujifilm’s branding.
Deliverables: A complete motion-graphics video introducing the Fujifilm X-T100, featuring kinetic typography, dynamic transitions, product-focused animation, and a visual language inspired by Fujifilm’s brand identity.
Outcome: Created an engaging and informative introduction to the Fujifilm X-T100, helping viewers understand its essential controls and basic photography process through the simple actions of Rotate, Zoom, and Click. The final motion piece transformed technical product information into an accessible visual experience while strengthening the connection to Fujifilm’s brand identity.
Tools: Illustrator • Photoshop • After Effects • Photography
Outcome: Created an engaging and informative introduction to the Fujifilm X-T100, helping viewers understand its essential controls and basic photography process through the simple actions of Rotate, Zoom, and Click. The final motion piece transformed technical product information into an accessible visual experience while strengthening the connection to Fujifilm’s brand identity.
Assets and Edited by Minh Khue Pham
