2 months
Challenge: Developing a cohesive 3D product identity and packaging system that balances strong visual appeal, practical use, and reduced environmental impact.
Solution: Used market and competitor research to shape the creative direction, then developed the Nut mascot as the center of a playful and vibrant brand identity. Organic forms, bold colors, and dynamic patterns helped communicate the product’s natural qualities across the packaging system.
Deliverables: Three product packaging designs featuring consistent layouts, typography, and visual elements to establish a cohesive brand identity while meeting sustainable packaging requirements.
Outcome: smol is a branding project for small nut products, built with a bright, colorful palette and an organic visual language. The brand tells a story of natural goodness when focusing on organic, healthy, and hearty values while staying approachable and goofy. The branding includes a brand guide, and promotional videos on Youtube, TikTok, and digital Billboards. (Scroll down to check for the motion graphics)
Tools: Illustrator • Photoshop • Autodesk360 • After Effects
Outcome: smol is a branding project for small nut products, built with a bright, colorful palette and an organic visual language. The brand tells a story of natural goodness when focusing on organic, healthy, and hearty values while staying approachable and goofy. The branding includes a brand guide, and promotional videos on Youtube, TikTok, and digital Billboards. (Scroll down to check for the motion graphics)
Designed and Edited by Minh Khue Pham
