Outcome: Created an experience where Vietnamese-American and Vietnamese audiences reconnect with their cultural heritage through tactile materials, visual metaphors, and imagery inspired by Vietnamese traditions within the editorial format.

Special Thanks to Professor Chang-Sik Kim • Professor Connie Hwang

Minh Khue Pham
Unfold Layers
Unfold Layers

Many Vietnamese immigrants experience an invisible gap due to language barriers, as traditional ca dao (folk songs) and tuc ngu (proverbs) gradually fade among younger generations. Unfold the Layers book design serves as a bridge between older and younger generations by reinterpreting the cultural values of ca dao and tuc ngu through contemporary visual language. By experimenting with materials, typography, and imagery, the book invites readers to slow down, reconnect with each metaphor, and experience ca dao & tuc ngu beyond their literal meanings.

Many Vietnamese immigrants experience an invisible gap due to language barriers, as traditional ca dao (folk songs) and tuc ngu (proverbs) gradually fade among younger generations. Unfold the Layers book design serves as a bridge between older and younger generations by reinterpreting the cultural values of ca dao and tuc ngu through contemporary visual language. By experimenting with materials, typography, and imagery, the book invites readers to slow down, reconnect with each metaphor, and experience ca dao & tuc ngu beyond their literal meanings.

3 months

Challenge: With a design foundation, design a product that can explain the concept of Vietnamese Ca Dao & Tuc Ngu (folk songs and proverbs) and how it influences and highlights the symbols of Vietnamese culture and characteristics.

Solution: I used materials and textures to help readers discover Vietnamese cultural symbols and values through touch, beyond the written text. Small prototypes, print tests, and material experiments helped me refine the book’s structure, visuals, and tactile experience before production.

Deliverables: A tactile book that combines a variety of materials, visual concepts, and imagery to evoke Vietnamese culture and explore its connection to ca dao tục ngữ (folk songs and proverbs).

Outcome: Created an experience where Vietnamese-American and Vietnamese audiences reconnect with their cultural heritage through tactile materials, visual metaphors, and imagery inspired by Vietnamese traditions within the editorial format.

Tools: Illustrator • Photoshop • Photography • Laser-cutting.

Outcome: Created an experience where Vietnamese-American and Vietnamese audiences reconnect with their cultural heritage through tactile materials, visual metaphors, and imagery inspired by Vietnamese traditions within the editorial format.

Special Thanks to Professor Chang-Sik Kim • Professor Connie Hwang

Minh Khue Pham
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Have a design project in mind? Whether you need branding, marketing visuals, digital design, or creative support, share your ideas through the contact form and let’s bring them to life.


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